Five Star Audience
In 2022 alone, the DSNews & MReport websites drew in 600k visitors with 1.8M pageviews combined. For the first six months of 2023, visitors grew to 370K with over 1 million pageviews. Over 50% of our audience maintains Director positions or higher. We have over 50,000 followers across various social network platforms and an opt-in email list of approximately 30,000 subscribers.
Over 65% of our visitors are between the ages of 25 to 54, with 67% having at least three members in their household. In addition, over 55% of our visitors have either a college or graduate degree.
Their top five interests through web searches are finance, software development, real estate, education, and government.
Regarding social media, over 90% of our audience is on Youtube and Facebook, 73% is on LinkedIn, 65% is on Instagram, and 63% is on Twitter.
- 600,000 visitors and 1.8 million pageviews in 2022
- Over 50% of the audience has director positions or higher
- 50,000 followers across various social network platforms
- 30,000 subscribers to an opt-in email list
- 65% of visitors aged 25 to 54; 67% have at least three members in their household
- 55% of visitors have either a college or graduate degree
- The top five web searches interest include finance, software development, real estate, education, and government
- 90% audience is on Youtube and Facebook; 73% on LinkedIn; 65% on Instagram; 63% on Twitter
- Frequent visits to sites such as Realtor, WSJ, Redfin, and WebMD