ServiceLink Brings Aboard New National Sales Exec

ServiceLink VP, National Sales Executive Nate Johnson

ServiceLink has named Nate Johnson as its new VP, National Sales Executive, in its Origination Division, responsible for driving client growth strategy for origination products.

Johnson brings decades of experience within the industry to his new role, and has been a catalyst in generating more than $1 billion in closings as a business leader. His experience ranges across sales, operations, capital markets, servicing, and technology in the mortgage finance space.

Johnson, who has a proven track record of creating and cultivating senior relationships to create solutions and grow revenue, comes to ServiceLink from Sutherland, an international fulfillment and digital transformation company, where he served as the Global Head of Mortgage. Prior to that, he served as an Executive SVP at Coforge, where he led the mortgage division and helped create digital transformation within five of the top 10 U.S. banks. He has also held leadership roles and served as an individual revenue contributor at WNS North America, Capgemini, Recovery Management International, along with roles at various other mortgage lending institutions.

State of the industry report

ServiceLink’s addition of Johnson comes at a pivotal time in the industry as potential buyers struggle with affordability issues amid a market of record high home prices.

The 2024 ServiceLink State of Homebuying Report (SOHBR) released by ServiceLink, analyzed generational trends among today’s homebuyers, and reveals their sentiment about the current housing market and their intentions to purchase, refinance, and leverage home equity this year. In its fourth year, the SOHBR features insights from homeowners who either purchased a home or tried to purchase a home within the past four years and focuses on yearly trends that provide valuable insights for lenders, servicers, investors, and buyers alike.

“This is an interesting and pivotal moment in the housing and mortgage industries as the younger generations are not only determined to buy but are seemingly undeterred by the higher price tags and interest rates,” said Dave Steinmetz, President of Origination Services, ServiceLink. “Our study suggests that Gen Z and millennials are poised to impact the market in several ways including purchase, refi and home equity, which is an opportunity for lenders to educate and usher these younger buyers through the process.”

Of those polled, ServiceLink reported that 63% of Gen Z respondents and 59% of millennial respondents said they planned to purchase a home this year (compared to 45% of Gen X and 21% of baby boomers). In addition, 47% of all respondents, those who purchased a home or tried to purchase a home over the past four years, plan to purchase in 2024. The report found that younger generations had a more optimistic view of the housing market in 2024, with 56% of Gen Z respondents and 51% of millennial respondents saying conditions for buying are favorable (compared to 38% of Gen X and 18% of baby boomers).

Click here for more on ServiceLink’s State of Homebuying Report.

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Eric C. Peck

MortgagePoint Managing Digital Editor Eric C. Peck has 25-plus years’ experience covering the mortgage industry. He graduated from the New York Institute of Technology, where he received his B.A. in Communication Arts/Media. After graduating, he began his professional career in New York City with Videography Magazine before landing in the mortgage finance space. Peck has edited three published books, and has served as Copy Editor for
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