While the environment of the market is evolving and interest rates and inflation have decreased, there are still many unresolved problems regarding the direction the market will go in the coming months and years due to “election-year uncertainty.”
With top-notch panel speakers, relevant and insightful content, and unique takes on the forecast of the future housing market, the 2024 FORCE Rally offered experts the opportunity to not only learn, but to take with them an experience that’s applicable to their success.
Gina Gallutia, Executive Director of Membership at Five Star, opened the FORCE Rally by providing an overview and rundown of the subjects that will be discussed during the session. HUD, with its sizable asset portfolio, is a major factor propelling the REO market. The U.S. Department of Housing & Urban Development (HUD) asset managers and suppliers are to discuss an important source of business in the next market cycle at the panel.
Insights on HUD Assets and Opportunities
The United States Department of Housing and Urban Development (HUD), with its sizable asset portfolio, is a major factor driving the REO market. In this discussion, HUD asset managers and vendors shared their opinions and insights about critical sources of business in the next market cycle.
Panelists included:
- Jim Hastings, President of Hastings Brokerage, Ltd.
- Grace Feguer, Government Contract Manager at Raine & Company
- Vanessa Sanchez, Asset Manager at A TEAM REALTY
- Brynn Amaya, Portfolio Manager at PEMCO Capital Management
A Bird’s Eye-View with GSEs and Government Entities
During the second panel, attendees learned from leading GSEs about what possibilities and opportunities await them in the future. This conversation between important experts in the housing market will be beneficial to agents hoping to succeed in REO, as GSEs make up a significant portion of the market.
The panel offered expert commentary from:
- Tiffany Fletcher, Senior VP of VRM Mortgage Services
- Brandon Lawler, Director, Real Estate Marketing & Sales at Fannie Mae
- Eric Will, REO Senior Director of Freddie Mac
The Challenges and Opportunities of Commercial REO
Some may say the Commercial REO industry has been simmering for far too long. When will the dam break, and how can you take advantage of this situation? In the REO market, every agent has the opportunity to find their specialty, and commercial offers a fresh and difficult opportunity. Learn what our panel of experts thinks the future holds for the market and agents alike.
Speakers included:
- Tamika Marks, Managing Broker at Trademarks & Associates, LLC
- Louis Chavez, CEO of Chavez & Associates
- Jeff Mueller, Team Lead, Specialty Clients and Alt Disp at VRM Mortgage Services
- Anthony Powell, CEO of Evo Asset Consulting
- Gerald Fralick, VP REO Manager at Zions Bancorporation
Ending the Evening With Table Talks
Small-table discussions on a variety of subjects were moderated by industry professionals, allowing agents to join and learn from their colleagues and peers.
Topics included:
- Creative Financing to Close — Kimberly McClinton, Managing Broker at Signature Realty Services
- Grunt Work Before the Listing — Tamika Marks, Managing Broker at Trademarks & Associates, LLC
- Repairs and Rehabs — Jim Hastings, President of Hastings Brokerage, Ltd.
- Your Value Proposition in Your Market — Sarah Richards, Broker at Spring Mountain Realty PLLC
As Gina Gallutia closed out the event, she highlighted the key topics that attendees had the opportunity to learn from via leading GSEs about the potential and future prospects that await them. This conversation between important experts in the housing market will be beneficial to agents hoping to succeed in REO, as GSEs make up a significant portion of the market.
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